The Smart Baker

How A 5-Tier Cupcake Stand Can Improve Your Baking Business

Wedding Cupcake Tower

Have you ever met someone who didn’t like cupcakes? 

We haven’t either. Cupcakes are one of the ten most popular desserts in America and have some pretty distinct advantages over other items on that list. They’re a great way to affordably indulge in delicious treats that don't take up too much space. 

Whether you’re a party planner looking to make a splash or a home baker that wants to turn your love of desserts into a thriving business, a 5-tier cupcake stand will help. What are cupcake stands? How can they help with party and wedding planning? Why should you have them in your bakery or home? 

We’re here to answer those questions and more. Read on to learn more about these stands and how they can improve your baking business!

What is a 5-Tier Cupcake Stand?

A cupcake stand, as you might have guessed, is a stand where you can display cupcakes. There are different sizes of these stands, starting with two tiers up to however many you need. With that said, once you get to a certain number of tiers, the stands lose some of their practicality. 

The good thing about a 5-tier cupcake stand is that they are large enough to draw attention to the cupcakes but are still accessible for everyone. They are also large enough to add your own design and make them your own without taking away from the product you have on them. 

While they have the name cupcake in them, you can actually use them for more than just showing off delicious treats. Our stand’s versatility is the reason that these are our most popular products. With that said, if you’re a home baker, a party planner, or have your own bakery, a stand is your most valuable asset. 

Benefits of 5-Tier Cupcake Stands

Most people think that the main benefit of a stand is that it holds your cupcakes, but there are plenty of reasons why you need one. Before we get into the many uses of these stands, let’s look at their benefits. How can they help your bakery or party-planning business grow? 

They Keep Your Product Safe

Baking enough cupcakes for your business or a party can take hours. You also spend a good amount of money on everything that goes into your product. With bakeries, one of the biggest expenses you’ll have is food cost.

In a nutshell, your food cost is the amount of money it costs you to make your products (in this case, cupcakes) vs. the amount of money that you make off of those items. This is a common way to measure whether you’re pricing your items correctly and the success of your business. 

Most restaurants aim for a food cost percentage between 28-35%. The problem is that if you waste products, your cost will be much higher. 

For this reason, you need a stable surface for your cupcakes. A cupcake stand will give you a safe place to put your products so that they don’t fall on the floor. No one wants to see their hard work go crashing onto the floor, and they certainly don’t want to throw their product away. It’s the same as throwing money into the trash!

You can place your cupcakes directly onto a stand that’s built for display instead of a table where other products and tasks take place. A table with high traffic increases the risk that your products will end up on the floor instead of in the customer’s hands. Don’t risk it: put them on a stand that has less traffic and less opportunity for disaster!

Our Stands Help You Save Space 

Another challenge for home bakers and people who own bakeries is that there never seems to be enough space. Even if you have a medium-sized bakery, you’ve probably had to decide between different products because you don’t have enough display space for everything. 

With cupcake displays, you can maintain your storefront space while having a specialized display for your cupcakes. By stacking the products onto five tiers instead of setting them next to each other in a typical display, you can put up to 10x the amount of product in the same area. 

This extra space helps you in several ways. First, it will be easier to show off your other products. Having a little bit of space between products helps customers differentiate between them and pick out what they want easily. When customers have to spend time searching for what they want, it makes it harder for them to enjoy the experience. Never make it hard for a customer to give you their money. 

Second, you can use the extra space to draw attention to your items. Let’s say your vendor gave you a great deal on pie crusts because they were leftover from another client. The problem is that you need to sell these pies within two days or you’ll have to throw them away. 

With the extra space, you can put them in their own area in your normal display and put up signage and decorations to attract your customer’s attention to them. You’ll be able to take advantage of the deal you got, increase your profit, and still display the same items that you normally would. 

Cupcake displays don’t just help you sell cupcakes. They help you sell your other products as well!

Improved Appearance of Your Storefront

If you have a store that you sell your cupcakes out of, the best way to get new business is to have an attractive storefront. This gives people passing by an incentive to come inside and give you business. 

There are a few ways to improve your bakeries storefront. First, you should have plenty of light so that everyone can see what you have. Bright lights are also more inviting to outside guests. You can also leave your door open (if possible) to attract people into your bakery through smell. 

Another way to attract people into your bakery is by putting attractive displays front and center. This is where your cupcake stand comes into play. Set your display up in a well-lit area where people passing by can see them. Then fill them with beautiful cupcakes and watch customers flock in.

A great tip for your display is to set it up using bright colors on your cupcakes. Is your area known for certain produce? Use it and advertise it! If you live in Wyoming, for example, use local huckleberries and put up signage to let everyone passing by know that you only use fresh local products. 

If you live in a city like New York, follow the local trends and use them to bring people into your bakery. Talk about how you only use eggs that are farm to table. If you have relationships with farmers in the upstate, let everyone know. People appreciate high quality and fresh products and are willing to pay a little bit more for that luxury. 

Where You Can Use Cupcake Stands

The best part about these stands is that they have multiple uses. You don’t have to worry about only using it one for one thing at one location: once you have these stands, you open up more opportunities than you probably realize. 

Whether you’re looking to expand into catering or you’re an expert at wedding planning, here are all the ways that you can use a cupcake stand. 

Bakery Display 

This is the most obvious way to use a cupcake stand and one that we’ve already covered. You can use one or more of these stands in your bakery to display cupcakes and draw attention to your best sellers. 

The best part about our displays is that you can personalize them to match the decor of your business. You can make them as unique as your bakery and set them throughout your location to help your branding efforts as well. 


Whether you own a bakery or you’re a wedding planner looking to add a unique touch to someone’s special day, a cupcake stand will give you exactly what you want. 

For bakeries, a wedding is a great way to advertise your business. Depending on how many people are there, you could advertise to hundreds of people on the day of the wedding and thousands if they post about your cupcakes and other desserts on social media. 

When you show up to a wedding, you don’t want to have plain cookie sheets with your wedding  cupcakes on them. You worked hard to make those cupcakes, so display them with the love they deserve. 

Bring a five-tier cupcake stand with you and create memories for the happy newlyweds. While you’re at it, you can also set up a display beside your stand so that people can take pictures with your wedding cupcakes. This gives you free advertisement when they post those pictures on social media. When they go through their photo albums, they’ll also remember you. 

Creating memories at these events is the best way to advertise and get call-backs for other events. You may even get a call from the couple when it’s time for them to celebrate milestones and baby showers!

Business Parties 

Businesses are always looking for ways to improve their employee’s morale. They’re also always looking for a good excuse to throw a company party! With a cupcake stand, you can help local businesses throw a memorable event for their employees. 

During the holiday season, you can contact businesses to ask them if they are throwing employee get-togethers. If so, you can ask them if you can bring your cupcakes to their events. This allows you to get some sales while you’re there, network for future leads (weddings, birthday parties, etc) and advertise your store if you have one. 

If you’re going for the holidays, it might be a good idea to have some holiday themed cupcakes. Think peppermint, pumpkin, etc. You can also have some of your best sellers there as well. 

As mentioned earlier, the good thing about stands is that you can change their appearance to match where you’re at and the holiday that you’re celebrating. For business parties, you can use tier liners to either change the appearance to match the branding for the company or use it to advertise your own business, depending on what the company wants you to do. 

When it comes to working with other businesses, you can also ask locations if they will allow you to place a cupcake stand in the front of their store. There you can package your cupcakes and sell them, giving the store that lets you set up a percentage of your sales. 

Either way, you’ll have plenty of options when you have one or more of our stands. 

Birthday Parties 

It’s no secret that kids love sweets. Imagine how much they would love having their own tower of party cupcakes at their birthday party. 

Your best option is to take your products where your number one customers are. Parents are always looking for ways to make their kids birthday parties special, so why not make it easy for them by setting up party cupcake stands? 

The easiest way to find birthday parties is to advertise your services online and on community boards where parents tend to go. Use a piece of tearable paper that shows your cupcakes and displays off, and on the bottom put your phone number on it. You can put this in coffee shops and local businesses that have a display for these types of ads. 

You can also network to get the word out about your business. Use business cards and leave them at different local businesses. Take some cupcakes to these businesses, introduce yourself, and ask them if you can leave some cards by their cash register. If they say no, thank them and go to the next. Enough businesses will agree to make this venture worthwhile. 

Local Fairs and Farmers Markets

Most cities and even small towns have fairs and farmers markets on a regular basis. These are usually held weekly and allow people from all types of businesses to set up a booth or display to sell things. They also have booths where you can market your company. 

This provides bakeries and home bakers with excellent opportunities to make some money and advertise their goods. 

Normally, there’s someone to contact for these events to reserve a spot. You’ll normally have to pay a small fee for the space you set up in. If you go to your city’s government website, they should have a calendar of events along with information on how to get involved. 

Using these events, you can make some extra money, network for future opportunities, and advertise your business to local people. For these events, you should put your best foot forward. Set up a cupcake stand or two and put your best products out.

The best part about using our stands at these events is that they make it easy for you to talk to everyone that comes. The design of the stands encourages people to walk around them, giving you an opportunity to show off your customer service and baking skills. 

Fundraising Opportunities 

Is there a cause that you’re passionate about? Do your children play sports for a team that needs help raising funds for travel or equipment? Is there a local animal shelter that’s going through a rough time? With a cupcake stand, you can help them out!

There are a few ways you can do this. If you have your own bakery, you could set up a stand specifically for charity. Put some cupcakes and other events down and dedicate the sales from that stand towards a charity. Make sure you put up signage that lets customers know what charity you’ll give to, and always let everyone know how much money was raised. 

For farmers markets and local events, you can set your cupcake stand up at their stand (with their permission, of course) and sell your goods. This way, they get the money directly and you get some free advertising in return. 

If they don’t have a stand at the farmers market or other events, you can sponsor a charity by having information about them at your stand. Attach business cards for the charity to your cupcake stand (or your products). This allows you to raise money for them and raise awareness to their cause. 

Reasons To Use Our Cupcake Stands

Now that you know the reasons these stands are so valuable and have a better understanding of how you can use them, where do you get them? At The Smart Baker, we sell 3 and 5-tier cupcake stands so that you can take your bakery business to the next level. 

What makes our stands so great? Here’s why you should place your order with us today!

Designed With Flexibility in Mind 

When you buy a stand, you should be able to use it for multiple things. You want a stand that’s easy to breakdown, set up, transport, and store for maximum usage. 

Our stands meet all of these criteria. They set up easy, break down flat for easy storage, and you can take them anywhere and set them up within minutes. They also come in a variety of designs so that you can use them no matter what your space situation is. 

We also feature a create your own stand so that with one purchase, you can have a 5-tier stand that you can change out to meet whatever situation you need it for. We also sell different sizes so that bakers with a small storefront or a large display area will have the perfect stand for their needs. You can even create your own stand!

We’ve designed our stands to meet the needs of both professional bakers and home-based businesses alike. When you order from us, you’ll get a stand designed and used by professionals. Our designs are tested in real world situations to ensure that you get a product that actually works. 

Easy to Clean and Sanitize 

With the public becoming more aware of food safety, they want to know that food surfaces are sanitized and clean. 

When we created our cupcake stands, we put a lot of work into making them easy to clean. We have an experienced team that’s worked in kitchens and the food industry, and making something that you can clean in a matter of minutes was a top priority for us. 

We also kept the design sleek so that it looks clean at all times. Our design makes it easy to keep clean and gives off a sanitary appearance, something your customers will love. 

Dedication to Our Customers

When you order through The Smart Baker, you can rest easy knowing that we stand by every product we sell. We designed our cupcake stands to meet the needs of every type of baker, but we know that sometimes things happen and everyone’s needs are unique. 

That’s why we offer a 30-day refund policy. If you don’t love our products for whatever reason, you can send it back to us for any reason for a refund or exchange. We stand by everything we sell and take our commitment to bakers seriously. 

Get Your Cupcake Stand Today!

Are you ready to take your bakery business to the next level? With our cupcake stands, you’ll open up a new world of opportunity. You can use these stands in your own space or take them with you to cater outside of your bakery. You can also use them if you’re in the wedding or party planning business to give your clients a unique memory. 

Order your 5-tier cupcake stand today and start discovering new ways to connect with your customers!